Which is the best email marketing platform: Kit or Sender?

That's exactly what you'll be finding out today.

So let's go over to the Kit pricing page as well as the Sender pricing page to compare the price as well as the features both email marketing platforms offer.

Free Plans

Both Kit and Sender have a free forever account.

  • Kit free account:

    • Up to 10,000 subscribers
    • One basic visual automation
    • One email sequence
    • One user
    • Unlimited landing pages
    • Unlimited opt-in forms
    • Unlimited email broadcasts
    • Audience tagging and segmentation
    • Option to sell digital products
    • Run paid newsletters and subscriptions
    • Newsletter feed and website
    • API access
    • Free recommendations
    • Email support

  • Sender's free forever plan:

    • Up to 2,500 subscribers
    • Limit on emails sent per month
    • Sender branding on emails
    • Unlimited email automation
    • Signup forms and popups
    • Access to all email and pop-up templates

Paid Plans

With annual billing, both platforms offer discounts. If you pay yearly:

  • Kit: Two months for free
  • Sender: 30% off

Paid Plans Comparison (for up to 1,000 subscribers)

  • Kit Paid Plans:

    • Creator Plan: $25/month or $290/year
    • Creator Pro Plan: $50/month or $590/year
    • Enterprise Plan: Custom billing

  • Sender Paid Plans:

    • Standard Plan: $7/month or $84/year
    • Professional Plan: $14/month or $168/year
    • Enterprise Plans: Custom pricing

Feature Comparison

  • Kit's Creator Plan:

    • Unlimited visual automations
    • Unlimited email sequences
    • Two users
    • Everything in the Newsletter plan plus:
      • Free recommendations
      • Paid recommendations
      • Remove Kit branding
      • Smart recommendations
      • Apps
      • RSS campaigns
      • Polls
      • 24/7 email and chat support

  • Sender's Standard Plan:

    • Cap of 12,000 emails per month
    • Everything in the free plan plus:
      • SMS messaging
      • No Sender branding
      • Multi-user access

  • Kit's Creator Pro Plan:

    • Unlimited visual automations
    • Unlimited email sequences
    • Unlimited users
    • Advanced A/B testing
    • Facebook custom audiences
    • Newsletter referral system
    • Edit links and send broadcasts
    • Subscriber engagement scoring
    • Deliverability reporting
    • Insights dashboard
    • 24/7 priority email and chat support

  • Sender's Professional Plan:

    • Cap of 24,000 emails per month
    • Everything in the Standard plan plus:
      • Free SMS
      • Animated countdown timers
      • Advanced automation
      • Priority support
      • Dedicated IPs

  • Kit's Enterprise Plan:

    • Unlimited features like in the Creator Pro Plan
    • Concierge onboarding
    • White-glove migration service
    • Dedicated growth manager
    • Dedicated IP address
    • Deliverability consultation
    • Monthly account performance review

  • Sender's Enterprise Plan:

    • Unlimited emails
    • Everything in the Professional plan plus:
      • Dedicated success manager
      • Advanced user permissions
      • Service level agreement
      • Activity logs for auditing
      • SSO
      • Phone support

Conclusion

So, which email marketing platform is best—Sender or Kit? It all depends on your budget and what you plan to use each platform for. If you're just starting out and have a small email list, I'd say Sender is the way to go because it’s quite affordable. Conversely, if you want to grow and scale your online business, Kit is likely the better option.

Even though it costs more per month, Kit provides unlimited features even with a smaller plan, allowing you to automate your tasks effectively over time.